Think and Grow Rich
Author: Napoleon Hill, 1937
It’s incredible that this book was written in 1937 and some of the key takeaways still apply today.
This book isn’t just about money
Money is the byproduct, not the point
This book is about:
how desire forms
how belief shapes behaviour
how persistence rewires identity
how thinking patterns become material results
Napoleon Hill’s premise
Success follows laws, not luck
These laws work whether you believe in them or not
Most people fail because they:
don’t know what they want (Oprah Winfrey mentioned this a lot)
want it weakly (half heartedly)
quit when discomfort appears
The central claim
Thoughts mixed with strong emotion become reality
Desire + belief + action = results
Weak desire produces weak outcomes
Scattered thinking produces scattered lives ꩜
The difference between wishing and desiring
Wishing is passive
Desire is active, specific, emotional
Desire reorganises behaviour without force
Why most people never get rich (or fulfilled)
Fear
Indecision (overthinking) - a whole psychology to unpack here (I often talk about this on my IG)
Lack of persistence
Dependence on opinions of others
Comfort addiction
Drifting through life without a self-chosen aim
THE FIRST 6 PRINCIPLES (FOUNDATION)
1. Desire: the starting point of all achievement
You must want something intensely
Vague goals produce vague results
Desire must become an obsession
Casual wanting does nothing
(he emphasised about having a concrete, solid plan; I however think we need to co-create with nature and observe what’s in the present. this is where planning (structure) + intuition becomes your gameplan. the way I play in life: my yang side of the brain provides structure, and yin provides awareness and flow)
2. Faith: belief in yourself and your vision
Faith is self-confidence trained through repetition
You become what you repeatedly tell yourself
Autosuggestion is used to:
replace doubt with conviction
override fear patterns
condition the subconscious mind
Important distinction:
Faith is not hope
Faith is decision backed by expectation
(I think you can positivity mindset all you want, but nothing beats understanding the connection within and with nature, both emotionally and energetically. I teach this in my retreat and I see life changing outcomes beyond mindset.)
3. Autosuggestion: programming the subconscious
The subconscious accepts emotion, not logic
Repetition + feeling = belief
This is why affirmations only work when emotionally charged
Hill’s suggestions:
Read your desire statement aloud daily
Visualise it as already achieved
Feel gratitude before evidence appears
(I am still in awe that he wrote these in 1937, way before the instagram manifestation gurus 😂)
4. Specialised Knowledge: not knowing everything
General knowledge is useless without application
Specialists earn more than generalists
Knowledge becomes power only when:
organised
directed toward a goal
applied consistently
Frankly,
You don’t need more information
You need focused skill + execution
5. Imagination: the workshop of the mind
All achievements begin as ideas
Imagination creates the blueprint
There are two forms:
synthetic imagination (rearranging existing ideas)
creative imagination (intuition, insight, flashes) - yes, we all have this superpower
KEY: Money follows expressed ideas, not effort (think about this one)
6. Organised Planning: turning desire into action
Dreams without plans won’t work
Plans must be:
flexible
revised when failing
acted on immediately
Start before you feel ready
Learn by doing
Failure is feedback, not a verdict
THE NEXT 7 PRINCIPLES (EXECUTION & MINDSET)
7. Decision: the habit of clarity
Successful people decide quickly
They change decisions slowly
Unsuccessful people do the opposite
Root problem:
Indecision leads to self-doubt
Self-doubt invites influence (easily swayed by life situations or crisis)
Influence leads to drifting
8. Persistence: sustained effort over time
Persistence is a state of mind
It is built through:
clarity of purpose
intensity of desire
self-reliance
habit
Most people quit one step before success
9. Power of the Mastermind
Success rarely happens alone
A mastermind group is:
two or more minds aligned toward one goal
cooperation without ego
mutual accountability
10. The Mystery of Sexual Energy
Creative energy is the strongest human force
When redirected, it becomes:
ambition
creativity
drive
leadership
Channel energy upward instead of dissipating it
Focus creates power
(for my yogi buddies, yup, he’s referring to kundalini 😳)
11. The Subconscious Mind
The subconscious does not judge
It accepts whatever is impressed upon it
Fear, doubt, and scarcity get stored here
You program it through:
repetition
emotion
environment
people you associate with
12. The Brain: a broadcasting station
The brain transmits and receives thought
Thoughts are contagious
Emotional states spread between people
Meaning:
Your environment shapes your outcomes
Choose rooms carefully
13. The Sixth Sense
This is intuition developed through discipline
It emerges after the other principles are applied
It feels like:
gut knowing
clarity without logic
inner guidance
Hill’s view:
This is earned, not given
FEAR, DRIFTING, AND FINAL LESSONS
The 6 basic fears (the real enemies)
Fear of poverty
Fear of criticism
Fear of ill health
Fear of loss of love
Fear of old age
Fear of death
Important:
These fears are learned
They are mental habits
They can be unlearned
The habit of drifting
Drifters:
avoid responsibility
follow moods
react instead of decide
Non-drifters:
choose a direction
accept discipline
act despite discomfort
Hill’s warning:
Life rewards direction
Life punishes drift
Why most people never achieve their desires
They stop too soon
They fear criticism more than regret
They rely on motivation instead of systems
They wait for certainty before acting
The real definition of “rich”
Rich in purpose
Rich in self-trust
Rich in discipline
Rich in contribution
*Money follows alignment*
KEY TAKEAWAYS
Decide what you want
Want it intensely
Believe it’s possible
Act daily without drama
Persist longer than others
Guard your mind fiercely
Choose your environment carefully
Do not drift
Will leave you with food for thought / journal prompt:
“What are you willing to become in order to have what you want?”